Not Singing to the Choir anymore

Well it's official:
Tony Snow to Be White House Press Secretary

Fox News commentator Tony Snow was named White House press secretary today after top officials assured him that he would be not just a spokesman but an active participant in administration policy debates, people familiar with the discussions said.

A former director of speechwriting for President Bush's father, Snow views himself as well positioned to ease the tensions between this White House and the press corps because he understands both politics and journalism, said the sources, who spoke on the condition of anonymity because the appointment had not been officially confirmed, although an announcement is expected today.

"an active participant in administration policy debates" I guess that means he will help decide to spin things clockwise or counter clockwise. Although I'm sure he will be more effective than the hapless Scotty, Snow is still going to be the spokesman for an administration with virtually no credibility. Tony Snow is certainly a personable fellow but his audience has consisted of the kool-aide addicts who watch FOX; he's been singing to the choir. He may have a short honeymoon with the press corps but after a few non answers or outright lies he's gong to find out it's tough to sell something few want to buy. Joe Gandelman said it well:

If people conclude you're knowingly lying, you'll wind up being seen as a Scott McClellan without sweat beads.