I put Middle Earth Journal in hiatus in May of 2008 and moved to Newshoggers.
I temporarily reopened Middle Earth Journal when Newshoggers shut it's doors but I was invited to Participate at The Moderate Voice so Middle Earth Journal is once again in hiatus.

Tuesday, March 07, 2006

You've got 20 minutes

If you are old enough you will remember all the jokes about the clock on home VCR's flashing "12:00" all of the time because the average consumer did not have the patience to figure out how to set them. Well no much has changed.
Complexity causes 50% of product returns -scientist
AMSTERDAM (Reuters) - Half of all malfunctioning products returned to stores by consumers are in full working order, but customers can't figure out how to operate the devices, a scientist said on Monday.

Product complaints and returns are often caused by poor design, but companies frequently dismiss them as "nuisance calls", Elke den Ouden found in her thesis at the Technical University of Eindhoven in the south of the Netherlands.

A wave of versatile electronics gadgets has flooded the market in recent years, ranging from MP3 players and home cinema sets to media centers and wireless audio systems, but consumers still find it hard to install and use them, she found.
Attention manufacturers, designers and engineers the clock is running.
The average consumer in the United States will struggle for 20 minutes to get a device working, before giving up, the study found.

Product developers, brought in to witness the struggles of average consumers, were astounded by the havoc they created.

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