It's no secret that Republicans have a brand problem; the gap between Dem and GOP party identification is greater today than at any point since the vanguard of the Reagan revolution, when Republicans held a double-digit advantage. Researchers at Pew have put a decade's worth of data through their analytical minds and come to the conclusion that the leading edge of the Democratic edge is among young voters. This isn't surprising, but it is noteworthy. Consider: Voters under 30 in the Midwest are twice as likely to call themselves Democrats as they are to identify as Republicans. 63% of women under age 30 identify as Democrats versus just 28% who call themselves Republicans. Democrats even have the affiliation of a majority of young men.As Jazz explains over at The Moderate Voice:
Among voters ages 18 to 29, in 1992 the split was 47 to 46 in favor of the Republicans. Today, Pew Research is showing that same demographic as breaking 58 to 33 in favor of the Democrats.
Politically, today’s cohort of 18-to-29 year olds came of age during the Bush presidency. It has turned them into Democrats.