Waste of White Space

The "Waste of White Space in a Leading Publication" award goes to:
Fred, Fred, Fred: Thompson's Challenge Has a Name
Here is a little taste of this piece of juvinile "journalism".

In the swampy soup of hopefuls for the 2008 presidential election, there is a man with a funny name. (No, not that one.)

We're thinking of the one named Fred (Thompson).

Say it out loud. Do it. Fred. Fred. In the South, Fray-ud.

Fur-red-duh.

It has the tonal quality of something being dropped on the floor, something heavy and damp-ish.

Waterlogged paper towel.

Fred.

The phonetics of the name seem integral to its image problem: On Urbandictionary.com, a "Fred" is defined as "a person who does stupid, annoying, or idiotic things" (Fred Flintstone, Fred Mertz). The best-case descriptors a Fred can hope for are terms like well-intentioned, predictable, benign (Fred Rogers).

And it just gets worse. Why would anyone pay Monica Hesse to write this drivel and why would anyone pay to read it?